Sunday, 13 May 2012

Google to reward high-quality sites..

As part of a recent Google algorithm update (Penguin) Google is downgrading sites that it sees as having used spam type tactics in order to gain an unfair advantage over their competitors. Full details of the update can be found in an article by Google's Matt Cutts (here)

Thousands of sites have been affected and if you believe that your site has been unfairly downgraded you can complain directly to Google using this Form.

Again, (and a bit of unashamed self publicity here) if you want your site to rank highly is there to help you. Please feel free to promote alternative resources or publish your own comments and suggestions on how businesses can do this for themselves if they do not wish to outsource. We're also interested in your take on the reasons behind this move. Google boosting AdWords?
Logistics Sales Consultants


  1. Write legitimate guest posts on niche sites!

  2. How can we compete against this =

    'The European Union's antitrust chief gave Google a 'last chance' of a few weeks to avoid formal charges for manipulating search results to promote Google services.
    Even if Google, the world's most popular search engine, offers concessions, it will still be under the EU spotlight after fresh complaints about its Android mobile software, the top operating system for Internet-enabled smartphones.
    The European Commission launched an investigation into Google in November 2010 after competitors, including Microsoft, accused the company of manipulating search results to promote its own advertising services while demoting those of rivals.'

    Daily Mail 22nd May 2012

  3. According to the BBC this Monday 21st May 2012

    The investigation outlined four areas where Google's practices "may be considered as abuses of dominance", Mr Almunia said. They are:

    = The manner in which Google displays "its own vertical search services differently" from other, competing products.

    = How Google "copies content" from other websites - such as restaurant reviews - to include within their own services.

    = The "exclusivity" Google has to sell advertising around search terms people use.

    = Restrictions surrounding portability of advertising content which prevents "seamless transfer" to other non-Google platforms.

  4. Don't buy back-links that's for sure, a big no,no with the guys at Google.

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